The coming of the Internet has changed the playing field drastically. This is because this new information medium has given small and big businesses alike an additional marketing strategy that is not as expensive as the traditional ones. In fact, it is so effective, most marketing and promotion strategies of many businesses are now concentrated on this medium, all exerting their effort to build a massive online presence.
The Internet has changed how consumers shop and interact. Almost everyone has access to the Internet. In fact, almost all consumers now use the Internet is some way to shop locally. As a result, using your online presence to advertise and promote yourself and the products and services you offer is more important than ever.
Creating a professional career online is now possible, thanks to the convenience the internet provides. One can easily start a career in buying and selling stuff online or by simply creating a blog or engaging in freelance writing. There are many careers available online. Here are some of the following careers you can look into online.e
Indeed, building an online presence definitely offers businesses the needed boost in terms of advertising. Here are some of the reasons why building an online presence can be very advantageous to companies:
If you sell products or services, you must get your business listed on as many search engines, social networks, business directories and mobile platforms as possible. Creating a website and Facebook page isn’t going to do much to improve your online presence in the Internet world of today.
If you don’t have a strong online presence, a large segment of potential customers may never even have the opportunity to consider purchasing anything from you, because they don’t know you exist.
It allows businesses to become more accessible to its customers. Online presence has allowed businesses to reach its target customers. In the same way, it has made it possible for customers to easily access businesses for possible services or goods that they would need without having to leave the comforts of their homes. This has changed the landscape of consumerism and most people would prefer transacting with businesses that can offer this kind of off-site service.
The online space can become a business’ office space. Instead of spending for rent or purchasing a physical office space, the established website and other social media sites can become an avenue where customers can go and inquire, purchase goods, or avail of services.
The Internet expands the reach of a business’ market. The physical world has so many limitations. A small business in a small town can only cater to its immediate locale. However, establishing an online presence has allowed small Asian stores to sell their goods to people in America without having to spend so much on advertising. Online presence literally opens a portal where business has become boundless almost surpassing geographical limits.
A Strong Online Presence Promotes Brand Recognition and Trust
Your online presence can define your brand. People identify with brands. Developing your online presence helps convey a uniform quality, credibility and experience. It will help you define who you are, what you do, and can differentiate you from the competition. Your brand is your identity; it helps you convey trust and develop relationships that lead to customer loyalty and more sales.
Ensuring that your website is relevant
By now, you probably have a brand that is well-developed and quite sophisticated. One thing that you need to understand clearly is that your brand, which you have made such an effort to develop, must be relevant at all times. If that doesn’t happen, you won’t get anywhere in business.
If your online presence content isn’t relevant, there are many other businesses who have relevant content and other people will choose to connect with those businesses instead of with yours.
Interestingly (and, perhaps, sadly) relevance seems like a vague, unobtainable concept to many people. However, one thing that is certain is that it is critical to your business’s success.
Relevance is not something that you are either born with or not. It is something that you can work to build and achieve. There are certain specific steps that you can follow to achieve relevance for your business if your brand and offerings are not relevant at this point.
Another extremely important side effect of relevance is how you will hopefully rank in the search engine pages. For all of those reasons, you should give some serious thought to making your business as relevant as you possibly can
Create an online portfolio
Before finding clients and trying to land a job online, you need to create an online portfolio. It can be your Name.com or a blog under a free hosting platform like Weebly, Blogger, or WordPress to begin with. Include credentials, training, sample works, and a few details about yourself in this page. This can be a simple website with a few pages attached where potential clients can download and read samples of your work. A contact page is also essential.
Build your connections
You have most likely met a colleague who also happens to work online. You can include him as one of your references on your online portfolio. You can also add your past managers and supervisors as references. Be sure to inform your colleagues about them being one of your trusted references online. You can also include testimonials from past clients as well as their contact information to be able to provide your potential clients a reliable source of firsthand information about you and your performance as a professional online freelancer.