Online Presence and Making Money Online

The coming of the Internet has changed the playing field drastically. This is because this new information medium has given small and big businesses alike an additional marketing strategy that is not as expensive as the traditional ones. In fact, it is so effective, most marketing and promotion strategies of many businesses are now concentrated on this medium, all exerting their effort to build a massive online presence.

The Internet has changed how consumers shop and interact. Almost everyone has access to the Internet. In fact, almost all consumers now use the Internet is some way to shop locally. As a result, using your online presence to advertise and promote yourself and the products and services you offer is more important than ever.

Creating a professional career online is now possible, thanks to the convenience the internet provides. One can easily start a career in buying and selling stuff online or by simply creating a blog or engaging in freelance writing. There are many careers available online. Here are some of the following careers you can look into online.e

Indeed, building an online presence definitely offers businesses the needed boost in terms of advertising. Here are some of the reasons why building an online presence can be very advantageous to companies:

If you sell products or services, you must get your business listed on as many search engines, social networks, business directories and mobile platforms as possible. Creating a website and Facebook page isn’t going to do much to improve your online presence in the Internet world of today.

If you don’t have a strong online presence, a large segment of potential customers may never even have the opportunity to consider purchasing anything from you, because they don’t know you exist.

It allows businesses to become more accessible to its customers. Online presence has allowed businesses to reach its target customers. In the same way, it has made it possible for customers to easily access businesses for possible services or goods that they would need without having to leave the comforts of their homes. This has changed the landscape of consumerism and most people would prefer transacting with businesses that can offer this kind of off-site service.

The online space can become a business’ office space. Instead of spending for rent or purchasing a physical office space, the established website and other social media sites can become an avenue where customers can go and inquire, purchase goods, or avail of services.

The Internet expands the reach of a business’ market. The physical world has so many limitations. A small business in a small town can only cater to its immediate locale. However, establishing an online presence has allowed small Asian stores to sell their goods to people in America without having to spend so much on advertising. Online presence literally opens a portal where business has become boundless almost surpassing geographical limits.

A Strong Online Presence Promotes Brand Recognition and Trust

Your online presence can define your brand. People identify with brands. Developing your online presence helps convey a uniform quality, credibility and experience. It will help you define who you are, what you do, and can differentiate you from the competition. Your brand is your identity; it helps you convey trust and develop relationships that lead to customer loyalty and more sales.

Ensuring that your website is relevant

By now, you probably have a brand that is well-developed and quite sophisticated. One thing that you need to understand clearly is that your brand, which you have made such an effort to develop, must be relevant at all times. If that doesn’t happen, you won’t get anywhere in business.

If your online presence content isn’t relevant, there are many other businesses who have relevant content and other people will choose to connect with those businesses instead of with yours.

Interestingly (and, perhaps, sadly) relevance seems like a vague, unobtainable concept to many people. However, one thing that is certain is that it is critical to your business’s success.

Relevance is not something that you are either born with or not. It is something that you can work to build and achieve. There are certain specific steps that you can follow to achieve relevance for your business if your brand and offerings are not relevant at this point.

Another extremely important side effect of relevance is how you will hopefully rank in the search engine pages. For all of those reasons, you should give some serious thought to making your business as relevant as you possibly can

Create an online portfolio

Before finding clients and trying to land a job online, you need to create an online portfolio. It can be your Name.com or a blog under a free hosting platform like Weebly, Blogger, or WordPress to begin with. Include credentials, training, sample works, and a few details about yourself in this page. This can be a simple website with a few pages attached where potential clients can download and read samples of your work. A contact page is also essential.

Build your connections

You have most likely met a colleague who also happens to work online. You can include him as one of your references on your online portfolio. You can also add your past managers and supervisors as references. Be sure to inform your colleagues about them being one of your trusted references online. You can also include testimonials from past clients as well as their contact information to be able to provide your potential clients a reliable source of firsthand information about you and your performance as a professional online freelancer.

The internet and its potential!

The internet and its potential.

In today’s world, the vast majority of people have a computer or a laptop, and an internet connection. Most people, however, don’t really understand to what degree the internet has changed our live and our society.

Over 3.3 billion people are using the internet on a regular basis. Most of them visit the internet every day, spending hours on social media or surfing around looking for information. Over 80% of those people has, at some point, made a purchase online, and many of them even make a habit of purchasing online!

What Do People Commonly Search For On The Internet?

There are at least a billion searches conducted each and every day on all these popular and widely used search engines. However, the matter of concern is what these people actually search for. There are some tools and platforms that can be effectively used to determine what people search for on the internet.

1. Google trends

This facility allows the users to tap into a database of Google for all searches. This can also help in determining which of all these keywords are extremely popular. You can hence view the volume of the search queries over a certain period of time. There are also certain categories that can be used and these are mainly on the basis of categories, regions, sub regions and languages.

2. Your Google Autocomplete

This is another great tool that is called as the Google Autocomplete and it can also help you round out your search. This can simply be done by providing all the keywords that are seen based on the past searches. When a user types a particular keyword into the search box, there are many other keywords that are offered and displayed for a user to choose from them.

3. The buzz log

This tool is capable and helpful as it can show all the popular and top keywords that are being searched at that point of time. A buzz score is always present and it is the one that is taken into consideration. There are also a few additional options that can narrow down the buzz log.

4. AdWords keyword tool

You can enter terms or even a single term in order to search the volume of all your keywords as well as the competition that it is facing. There are also a few advanced options and filters that can allow you to refine in terms of locations and languages. This can also be done with the help of a mobile and a typical desktop.

5. Twitter search

Twitter is one of the top 3 social media platforms at this point of time. There are a hundreds of millions of users that use Twitter on a daily basis. Thus it naturally becomes a useful tool o recognize what people are searching for. You can check out the trending celebrities and users from all over the world, the trending news topics and other subjects on current affairs. It is one of the important things to remember.
The internet has in fact become a gigantic shopping mall, with unlimited income potential for those who manage to tap into that source. Surprisingly, the number of people who have taken advantage of this modern age gold rush, has thus far remained relatively small.

Why don’t we take advantage of the internet?

Although the online publicity around the concept of making money online has increased tremendously, the number of people who actually decided to do it and succeeded in it, has remained relatively low.

This is mainly due to 2 reasons.

First of all, there is the fact that creating a truly successful internet business is not as easy as most ads make it seem, and it also takes much more time and effort than most people expect and are willing to invest in it. This results in statistics which are, truth be told, more positive than those of real life businesses, but which also show that the number of really successful people is very limited.

The second reason is the overall negative attitude towards creating a business in general, and online businesses in particular. This is an attitude which has been created over the last 300 years, in order to support a corporate society. It is the idea that any form of business is very risky, and requires high intelligence, extremely hard work and a strong dose of good luck. Any business model which dares to insinuate the contrary, is therefore considered impossible, or rooted in crime!

And yet, reality shows that even people with rather low intelligence can create a successful online business, without the need for extreme efforts. Efforts must be made off course! No viable business can be created without a decent amount of efforts, and even an internet business requires some level of mental abilities.