Reading emails is the number one activity online. More than 90% of people online send or receive emails, in contrast to some 80% who use a search engine and just over 60% who use social media. Marketing professionals still agree that email marketing is more effective than any other marketing technique.
Email marketing is becoming a popular tool for many small and home based businesses around the world. Email marketing allows businesses to eliminate expenses for things like paper, ink/toner, envelopes, postage, etc., and these savings make it a very attractive method of promotion.
Done properly, email marketing can be very effective. Unfortunately, too many businesses let the excitement of a low-cost marketing campaign overshadow their business sense. Done improperly, your email marketing campaign becomes nothing more than a mess of sending the wrong message to the wrong market.
So how can you use email marketing to boost your business?
1. Use Reliable Email Campaign Software
Effective email marketing comes from using reliable email software called an autoresponder. Your autoresponder collects the email information of your prospects and sends them information. It can manage multiple customer lists and send out several messages at different times. It will keep track of who you send emails to, what the subject line was, the body of the email, open rates and click-through rates.
There are just a few key elements to launching and managing a successful email marketing campaign. They are . . .
- The list (your database).
- The offer.
- The follow-up.
- Start With the Right List
The temptation is to rush out and purchase a list from brokers or leads suppliers. The harsh reality is that most of these lists are simply harvested email addresses from search engines. The so-called “savings” of purchasing a list of email addresses can be effectively wiped out when email addresses begin bouncing and recipients begin complaining to your Email Service Provider for sending Unsolicited Commercial Email (or “spam”).
The best (and only truly safe) way to build your database is to market effectively. This can be done both online and offline. Traditional methods such as collecting business cards in a drawing and offering free information in exchange for contact information still work very well. Click to Join ‘Free 30 Minute List Building Challenge!’
Additionally, Search Engine Optimization strategies can be very effective. The key is to get prospects to visit a “capture page” that is designed to entice them to give their contact information in exchange for something you are offering, such as a free report or free download.
As your list begins to grow, if you have targeted your market effectively, you will find yourself with a considerable database of motivated and targeted prospects. Click to Join ‘Free 30 Minute List Building Challenge!’
2. Get The Attention Of Your Readers
Be consistent in your email messages. Write an attention grabbing subject line and only talk about a few key issues in your email text. To gain the trust of the potential customers, your content should be genuine and well written without any grammatical or spelling mistakes. Don’t clutter the email with links to lots of other sites, products or services. Keep the flow steady, tight and well focused.
Email marketing is about getting your offer out in front of your database. Yes, they have joined your list voluntarily but keep in mind that you are competing with hundreds of other email messages they may be receiving that day.
Your job is to make sure your email marketing message is opened and read by your prospects.
The key is to create a compelling subject line. Where possible, use the prospect’s name in the subject line. Most recipients are much more likely to open an email addressed to them by name.
Once your message is opened, the copy must create a compelling interest so that the reader will want to learn more.
The key here is to think like your prospects. They all have the same question on their mind when they open their email:
“What’s in it for me?”
Answer that question in your copy and your email marketing campaign could be a huge success. Focus on telling prospects about the benefits of your offer. What will it do for them? What can they expect if they order from you? How will it help them save time, increase revenues, lose weight, feel more attractive, etc.?
3. Don’t Trick Your Readers
Don’t trick people into opening your email with ‘clickbait’ subject lines like “Your Email Account Is About to Get Terminated” or “Congratulations, You’ve Won!” Not only does this make your audience lose trust in you, but sometimes it could risk you getting marked as spam. Be honest about what your message is about in the subject line and email text.
The next step is to follow up with your prospects. Studies have proven that prospects need to see your message over and over again before they make a decision to purchase. Using an AutoResponder to follow up with prospects can dramatically increase the response rate of any email marketing campaign.
The ability to follow up with prospects over time is critical to your success.
Your follow-up letters should essentially repeat your original message. Maybe each follow-up message can stress a particular feature and continue to reinforce the benefits to your prospects.
The idea behind an effective email marketing campaign is to …
… Tell them.
… Tell them again.
… Tell them what you just told them.
Attention spans are short. Competition is high.
Keep your messages to the point and focus on benefits, benefits, benefits.
Make your prospects WANT to buy from you by consistently keeping your email marketing message in front of them.
The reward for a job well done will be increased revenues and customer loyalty.
4. Understand You Audience
Are your email messages too casual? Are they too formal? Are you using the appropriate tone? There’s a fine line between being too relaxed and too formal. To some degree, the culture of your business will determine the amount of formality required. When in doubt, your email marketing strategy should strive for a tone that is professional, yet conversational. One easy way to achieve a conversational tone is to use word contractions, for example: you’re, he’s, she’s, don’t, etc.
5. Make It Easy For People To Unsubscribe
Your email should be friendly and provide appropriate information to your reader. Nobody wants to buy anything from a pushy sales person. However, if your reader decides that they don’t want to receive emails from you anymore, allow them to easily unsubscribe. If you make it difficult, they will start to resent your emails and they will certainly never buy from you.
On any day of the week, your customers may or may not visit your website, blog or one of your social media pages. But with few exceptions, customers check their email every day, often several times during the day, if not the hour! To discover 21 email marketing tricks and tips to boost your business that you can start to implement immediately
Selecting the most appropriate Email marketing program is a significant stride for your Email marketing success. AWeber is the pioneer of Email marketing software for bloggers and Internet marketers. But there are also several AWeber alternatives for you which take after the same plan of action as AWeber offering a boundless number of emails to subscribers every month.
There are a lot of autoresponder services out there that might get a lof of people confused when it comes to choosing the right one to use. One of the services that’s worth looking into is called Traffic Wave.
1. Monthly fee stays the same.
Well-known autoresponder services such as AWeber and Get Response are favorites among many marketers but not many people are willing to pay more when their mailing list database increases. Of course, there’s a reason saying that you could eventually afford to pay higher prices when your list grows because you are supposed to make more money. But, for some people, this is beyond their thinking. So, Traffic Wave solves this problem as they fix the monthly fee of $17.95 per month regardless of the size of your mailing list. What’s more important is that they also allow you to test-drive their service for 30 days, with no credit card number asked. That means, literally everyone can see and experience their service “really” risk-free for a full month.
2. Important features that autoresponder should have.
Although the fee for Traffic Wave is fixed, it doesn’t mean that the company cut on their features. Email broadcast, link tracker, unlimited autoresponders and messages are among what the subscribers will get. If you do not have a website to promote your landing page, they will also provide a unique “hosted” page for you to promote your opt-in box. You could also send your message in text of HTML format. In all, you’ll have basic features of other paid services charge you, and some more.
3. A commission structure that pays a lot.
Many autoresponder services offer only one-level or the most, two-level affiliate programs. For example, Get Response used to have a two-level affiliate program and now they switched to one-level structure, maybe for easier maintenance with their affiliates. Traffic Wave, on the other hand, has a commission structure up to 10 levels. This is great news because not only this company provides an autoresponder service, they also open up an opportunity for their users to generate recurring residual income that can keep on growing every month.
The three factors above are just a starting point for you to know what Traffic Wave can offer. The best way to know its full potential is to give it a try yourself. The autoresponder service is free for 30 days and you get full access to their members area risk free. Here is one tip that many users are applying – you can subscribe to their service for free and while test-driving, you can refer as many paying members as possible. By the time your trial period is over, the commissions from your referrals might have already paid for your next month’s fee.
In all, Traffic Wave is a decent autoresponder service to use but has a great potential for those who are in affiliate marketing business to make good income from their multi-level affiliate program. Even if you are not interested in referral commissions, you can always use their autoresponders to build your mailing lists in any niches you choose.
One main benefit Trafficwave has over some other reputable autoresponder companies like Getresponse or AWeber is that you can have an unlimited amount of subscribers in an unlimited amount of campaigns for no extra fee. You pay the one set fee no matter how many subscribers you have. Most other companies will charge you more money as you get more subscribers.
Trafficwave offers a fully functional 30 day free trial for new users to see if it is for them. After the 30 day trial the user will be charged $17.95 per month no matter how much you use it.
While most autoresponder services allow you to track your emai click through rates, Trafficwave actually goes one step further giving the user the ability to track all their click through rates everywhere online. Users can also set up an unlimited amount of ad tracking campaigns giving it a big advantage over most other autoresponder services.
Another big plus for Trafficwave is for the user to be able to build a substantial residual income. Trafficwave has an affiliate plan paying down 10 levels deep where most other autoresponder affiliate programs will pay you down two levels. This allows users who wish to recommend their services to be able to turn those recommendations into a substantial cash flow.
The control panel for Trafficwave is fairly straight forward with training articles on each page in case you get lost. With an online forum and a quick customer support team you can normally sort out any issues within 24 hours.
One thing lacking with Trafficwave is some sort of spam filter that you can run your emails through so that you can make sure that they are received in your subscribers inbox and not the spam file. While Trafficwave gives you the ability to send your emails in either HTML or text it does not have as easy to use newsletter set up as say Getresponse.
In price and functionality Trafficwave is very comparable to the other big autoresponder companies but add in its ad tracking features, set price and the ability to earn a very substantial income when referring others I would say that it stands head and shoulders over its competitors.
TraffcWave – Pros
Extremely intuitive and easy to use
Pricing is one flat low monthly fee no matter how many subscribers (17.95 per month)
Performance training to see what works and what doesn’t
Free 30 day trial (no credit card needed)
Can create newsletters
Great customer service
Outstanding delivery performance
Best and most lucrative affiliate program that runs up to 10 tiers deep
TrafficWave – Cons
If you are looking to design extremely complex newsletters with crazy amounts of graphics, TrafficWave is limited as its design is based on ease of use and a user friendly layout rather than a complex interface that can take awhile to learn.
Why Would You Pay More?
Recently, I was reading someone’s ebook on internet marketing and their particular approach for building online income.
I don’ t remember who the author of this particular ebook was but I do remember that It had some great advice like:
- Make sure you use an AutoResponder. (I Agree!)
- Make sure you use some lead generation tools. (I Agree!)
- Make sure you track your ads. (I Agree!)
I use a variety of lead generation tools to attract more prospects to my offers.
I absolutely make sure I track all of my online ads and sales letters so that I know where my results are coming from.
But while I was reading this ebook, I realized that this guy was recommending purchasing a variety of different systems to be able to utilize these tools.
And that got me to thinking that I really should explain to you what an amazing deal TrafficWave AutoResponders are when you stack us up against the competition.
The author that had written this ebook was recommending a variety of providers for autoresponders, lead generation tools, and ad tracking systems. In fact, he would have his readers sign up for 3 different systems and pay more than twice as much as you would pay to get all of these tools that already come with TrafficWave AutoResponders. Let me show you:
|The AutoResponder company this author recommended:||$19.95 per month (but the prices goes up)|
|The Lead Generating Page company this author recommended:||$19.95 per month|
|The AdTracking company this author recommended:||$4.00 per month|
|The total cost for just these tools:||$43.90 per month!|
That’s more than TWICE what you would pay for a TrafficWave AutoResponder account.
To manage the systems this author recommended , you would have to log in to three different company’s web sites all the time!
You would have to spend more time and more money to get the same tools and features you get from TrafficWave all in one place!
With TrafficWave, you get unlimited autoresponders, unlimited ad tracking, banner ads, and more for just $17.95 per month! And all of these tools are located in one convenient location!
Folks … did you get that? All these amazing tools….
- Unlimited AutoResponders!
- Unlimited Ad Tracking!
- Unlimited Banner Advertising!
- Online Reminder Service!One Convenient Location!
- One Low Price!
TrafficWave AutoResponders would be a tremendous bargain at twice the price!(No… they’re not going to start charging you double!)
But ask yourself this… why would someone pay more than twice as much and take on the added hassle of managing multiple control panels when they could get all of these tools and more in one convenient location for less than $20 per month?!?
And if you’ve ever wondered how TrafficWave.net’s pricing stacks up against the competition, take a look at this pricing comparison:
|List Size :||Aweber||Constant Contact||iContact||GetResponse||TrafficWave.net|
* Pricing info is a range and will vary based on list size and other variables. When you build your lists, YOUR profits should increase!!
As a TrafficWave.net Affiliate, you can earn residual commissions on every new business you refer to TrafficWave.net.
Who Are Your Potential Customers? Restaurants, Hotels, Publishers, Real Estate Agents, Home Based Businesses, Consultants, Sports Clubs, Religious Groups, Entertainers … these are all potential customers. They each have a need to communicate more effectively within their organization, generate interest, and increase overall engagement.
Hundreds of thousands of businesses and organizations worldwide can benefit from these powerful email marketing tools. As an Affiliate of TrafficWave.net, you can earn weekly and monthly commissions by referring those businesses to TrafficWave.net.
How Can AutoResponders Help Your Organization?
Request a FREE REPORT on how AutoResponders can help your business boost sales: